Ship product. With AI in the room.
Agile software delivery and product management, augmented by Claude. Frameworks, templates, case-studies, blog, and resources — run by Mat Siems.
One PM. One stack. Thirteen sites.
Mat Siems is an AI-augmented product manager and operator based in the UK. He runs a fleet of 13 live sites, a personal AI cockpit (AppAI), and a library of ~30 Claude Code skills — all as a single operator. SPM is the consulting practice that packages everything that works and delivers it to teams who want to move at the same speed without building the stack from scratch.
Zero to hero, idea to prod, red to green.
A TDD-shaped product loop where every gate is binary — tests pass or fail, UAT signs off or doesn't, security clears or blocks. No "kinda done" states, no waterfalls hiding inside sprints. SPM Agent runs the wheel; you review the diffs.
- 01Visionproblem + outcome
- 02JSXclickable mockup
- 03PRDuser outcomes
- 04Specinterfaces + AC
- 05Testsfailing first
- 06QA failred gate
- 07Build Vxagent writes diff
- 08QA passgreen gate
- 09UAThuman review
- 10UAT updatestriage P0/P1
- 11Security/security-review
- 12Prodcanary → ramp
- 13Vx + 1loop close
Red — fail first
Every feature starts as a failing test. If you can't write the failing test, you don't understand the feature yet — go back to the spec.
Green — earn the pass
Agent writes the smallest diff that flips the test green. Human reviews the PR. Refactor only after every test is green.
Vx → Vx+1 — close the loop
UAT triage + prod telemetry become next vision input. Most products die from forgetting this loop, not from failing it.
Four products that ship the loop.
SPM Agent runs the project. AgentAI manages every agent in it. PersonAI gives them a face. AIOS is the cockpit you live in all day.
SPM Agent
LiveManage any project with AI on autopilot.
A persistent project-manager agent that owns the loop from idea to prod — vision, JSX, PRD, spec, tests, build, QA, UAT, security, release — and ships the next version while you sleep.
- Per-project skill scoped to your repo + your house style
- Daily standup digest pushed to Slack/Teams
- PBI grooming + acceptance-criteria authoring
AgentAI
BetaAI agents management — the control plane for every agent you run.
A single cockpit to design, deploy, observe, and retire every Claude agent in your org. Skills, triggers, memory, cost, escalation policy — one pane of glass.
- Agent registry with role + scope + owner per entry
- Live invocation log with token + cost + latency per call
- Skill marketplace: install, version, share inside the org
PersonAI
BetaAI agent personas management — give every agent a face, a voice, and a memory.
The persona layer that sits under every agent — name, role, tone, knowledge cut, refusal posture, escalation chain. Cloneable, versionable, comparable.
- Persona file: name, role, tone, refusal rules, escalation chain
- Version history with diff + rollback
- Clone-and-tune for new variants without forking the whole agent
AIOS
LiveAI Operating System for AI-preneurs — your whole stack, one cockpit.
The master workspace for solo operators and small teams running an AI-native business. Workspace UI, 13 Fox agents, Claude API proxy, templates, history, settings — all local-first, all yours.
- V3 Master Fox workspace UI on localhost:3000/workspace
- FastAPI sidecar on port 5400 for local-only operations
- 13 Fox agents covering the AI-preneur surface area
Numbers from the loop, not slideware.
Everything below ships out of live engagements — anonymised but real. The point isn't the numbers; it's that they're typical of how the loop compounds when an operator runs it daily.
Live sites in the flexappdev fleet, all on the same skill stack.
Reusable skills in the abc-* family — invoked daily.
25-min work units. Replace half-day meetings; outlive retainers.
Median cycle time after a 90-day SPM engagement.
Frameworks, not vibes.
Concrete delivery playbooks, ADR templates, intake → proposal → shipped-product loops, and a skill library tuned to your stack.
POMs, not retainers.
One POM = 25 minutes. Blocks from 5 to 20 POMs, plus Managed Agents from £1 / agent-hour. No minimums, no lock-in.
One operator. One stack.
Mat Siems. 13 live sites, the AppAI cockpit, the ABC skill family, and a fleet of agents — all the same stack you'll be using.
Things people ask before booking.
Is this consulting, training, or a product?
All three, packaged as POMs. A POM block buys you Mat's attention and the skill stack. You can spend it on hands-on delivery, framework coaching, or product setup — same rate, you decide the mix per call.
How fast can we start?
Booked free POM today, kickoff inside a working week. Most engagements ship their first PBI before week two — that's the point of the loop. If you need a 6-month statement-of-work negotiation, this isn't for you.
Do I need to be technical?
No. Half the engagements are with non-technical CPOs and founders. Mat operates the stack; you operate the product. The agents handle the parts that used to require an engineer in the room.
What if our team uses GPT / Gemini / our own LLM?
The skill format is provider-neutral. We default to Claude (Opus 4.7 / Sonnet 4.6) for cost and quality, but the same agents run against other models if your stack requires it.
Is there a minimum commitment?
No retainer, no contract. Smallest unit is a 5-POM block (£500). You scale up if it's working, walk if it isn't. Most clients land at 20 POMs/month within 60 days — but that's their call, not ours.
What happens to the IP?
Yours. Every skill, agent, PBI, and ADR we co-write belongs to you the moment it lands in your repo. No license. No clawback. The only thing Mat keeps is the abstract pattern — and even that's on GitHub.