What happens towards the end of the Sprint:
- At the end of the Sprint, the Team demonstrates the completed stories (products) to the customer in a Sprint Demo (aka Sprint Review) meeting.
- The last activity is the Scrum Retrospective meeting, where the team reviews the Sprint and looks for ways of improving it, integrating lessons learned (e.g. 3 items to change the following sprint). The Scrum Master ensures that the Scrum process is followed entirely and offers coaching to everyone involved.